Our mission is to be your most trusted ally in your pursuit of fashion and well-being. We’re committed to bringing you authoritative, approachable, and actionable content that inspires and guides you toward making you feel good about what you wear.
The content and experiences produced by wikifashion are created under strict editorial to ensure accuracy, currency, and clarity. wikifashion is funded through the sale of advertising that appears on its properties, which include websites, apps, social media, and partner publications. Be assured that we’re absolutely inflexible about our editorial autonomy.
Other than input about broad topic areas, we do not allow sponsors to influence wikifashion editorial content. In some cases, wikifashion may offer co-created or branded content in partnership with our sponsors, and/or present content created by our sponsors. This content is always clearly labeled, and is detailed in sections 5 and 6 below.
If you’d like to advertise with wikifashion contact us here. These are the specific guidelines we follow about the types of advertising we accept:
- We review the ads.
We maintain sole discretion for determining the types of ads that will be accepted and displayed on wikifashion properties. We reserve the right to reject, cancel, or remove any ads at any time and for any reason.
We will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any ad, along with an explanation. We also reserve the right to determine the appropriate placement of ads on wikifashion properties.
- We don’t endorse any advertised products or services.
Although products may appear on our site in the form of advertisements, under no circumstances shall our acceptance of any ad be considered an endorsement of the product(s) and/or service(s) advertised, or for the company that manufactures, distributes, or promotes these product(s) or service(s).
In some cases, wikifashion editorial team may rate or rank certain products or services. These ratings or rankings are determined solely by the editorial team(s) without regard to any financial or advertising relationship that may exist with companies that provide the product or services.
- We will not accept certain types of ads.
wikifashion will not permit, at any time, the placement of any ad for harmful, illegal, or objectionable products or services. Ads must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or disability.
Ads should not contain defamatory, libelous, slanderous, or threatening information. Ads must not be related to alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, political campaigns, or the simulation of news or an emergency. All ads must clearly identify the advertiser. Any ad that could be misconstrued as editorial content will be clearly labeled as an advertisement.
- We clearly distinguish ads from editorial content.
In every instance, we maintain a distinct separation between advertisements and editorial content. All ads on wikifashion properties are clearly and unambiguously identified as such.
Clicking on an ad will take the user to an advertiser’s site or to a sponsor’s resource center hosted on a wikifashion property. Sponsored resource centers are labeled as such, with the name of the sponsoring entity displayed.
- We clearly distinguish between sponsored and non-sponsored content.
wikifashion seeks sponsorships from trusted and credible research organizations, manufacturers, and other service providers. Sponsorships provide financial benefit to wikifashion, but also benefit our users by providing current information on fashion services.
Editorial content sponsored by an advertiser is subject to our editorial policy and is reviewed by our editorial staff.
When content (sponsored content, co-created content, or branded content) is provided by or influenced by a named sponsor, we take meaningful steps to ensure our users will not confuse that sponsored content with wikifashion own original editorial content.
Native advertising refers to links or ads within a piece of content that link to other content. wikifashion may present advertising messages, advertisements, or sponsored posts in its social media channels.
- Affiliate program (e-commerce links in wikifashion content)
As part of the article creation process, our editors will include links to relevant products they feel could be useful to our readers.
While all products are chosen independently, we want you to know that wikifashion may receive a payment if you make a purchase at the retailer’s site within 24 hours – 30 days of clicking on one of the links we provide.
- We clearly distinguish content that is part of a Partner program.
Occasionally wikifashion will work with products, services, or organizations that align with our mission. wikifashion vets these products, services, or organizations for quality and only presents what it feels is valuable to and in the best interest of our users.
wikifashion does not review the content and is not responsible for providing the products or services described on these pages. Any partner content of this type will be labeled with language that indicates it did not go through our standard editorial process and follows these Ad and Sponsorship Policy guidelines. In the instances where wikifashion receives a payment when users purchase or sign up for the product or service, the page may also include this language:
“wikifashion and our partners may receive a portion of revenues if you make a purchase using a link above.” Partner pages may also include a “what’s this” link that takes users to a page that explains the nature of the partnership.