Zara

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Zara
Founded A Coruña, Spain (1975)
Founder(s) Amancio Ortega
Headquarters Europe
Website http://www.zara.com

About

Zara ' is the flagship chain store of Inditex Group owned by Spanish tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. The group is headquartered in A Coruña, Galicia, Spain, where the first Zara store opened in 1975. It is claimed that Zara needs just two weeks[1] to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.

Zara was described by Louis Vuitton fashion director Daniel Piette as "possibly the most innovative and devastating retailer in the world." Zara has also been described as a "Spanish success story" by CNN.[2]

News

It has been confirmed that Zara will open store in South Africa and Australia in 2011. [3] It will also be launching online shopping in September 2010.

Collections

Stores

There are a total of 1770 Zara stores and 166 Kiddy's Class stores. Some Zara stores operate as Lefties stores instead of Zara, a brand for low-cost fashion. The number of Zara stores in each country (31/07/2013. Most of them are located in Europe.


References

  1. Zara: Taking the Lead in Fast-Fashion, BusinessWeek, 4 April 2006
  2. Zara, a Spanish success story, CNN, 15 June 2001
  3. Ragtrader
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