Yasmin Sewell

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Yasmin Sewell
Yasmin Sewell 5.jpg
Born 1976[1]
Occupation trend forecaster; brand advisor and fashion retail consultant


Yasmin Sewell is an Australian fashion retail consultant[2][3] and creative advisor[4] for various fashion brands as well as a trend forecaster. [5] She is currently based in London, where she moved at the age of 20 from her hometown of Sydney, Australia with her husband, actor Rufus Sewell[6].[7] She has since remarried.[8]

At the age of 15 Yasmin began working for an estate agency McGrath Partners, where she spent three years as a PA.[9]

She started her consultancy in 2008 (her clients include Liberty, Browns and Courtney Love[10])[11][12][13], after owning Soho boutique Yasmin Cho[14], which she set up in 1999 at the age of 22[15]. Yasmin launched designers such as Rick Owens at her boutique. At 24 Sewell closed the boutique and returned to Sydney where she worked as a stylist and a personal shopper for celebrities. [16]

Sewell was also the head buyer for Browns' boutiques for three years.[17]

Yasmin's love of fashion began in 1983 when she watched as her mother make a taffeta ball gown with her Singer sewing machine. [18] It was in her teen years, while working at the estate agency she realized she wanted to work in the fashion industry.[19]

Yasmin Sewell was named Young Australian of the year in 2012, for her contribution to fashion.[20]


External Links


  1. Telegraph
  2. Moodboard
  3. Fashion Business Club
  4. Fashion in my Eyes
  5. Yasmin Sewell
  6. Rdujour
  7. I Like I Wish I Heart
  8. Vogue UK
  9. The Australian
  10. The Vine
  11. Turned Out
  12. Liberty blog
  13. Refinery29
  14. Lela London
  15. Marian Kihogo
  16. The Australia
  17. The Vine
  18. Full Frontal Fashion
  19. All Women Stalk
  20. ABC
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