Victoria's Secret is a US lingerie label, founded by Roy Raymond in 1977. Roy founded the store after being frustrated at being unable to purchase lingerie for his wife in regular stores. The first store to open was in the Stanford Shopping Center. This was quickly followed by a mail order catalog and a further three retail stores. 
It has been confirmed by Victoria's Secret, parent company Limited Brands, that Victoria's Secret will be opening its first store in Australia. Victoria's Secret is set to open a store at Sydney International Airport. The store will be opening in late April or May 2010.