Rumi Neely

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Rumi Neely is a 31 year old [1] blogger popular for her style and photography. In 2005, she was Maxim Hometown Hotties finalist. [2] She founded in 2007 [3] and combined it with an ebay vintage store called "Treasure Chest Vintage." By 2009, Fashiontoast was receiving 35,000 hits per day. Rumi Neely's style has been described as bohemian socal mixed with boyish pieces. [4] Since the inception of her blog, Rumi Neely has become a fashion icon in the United States and Asia. [5]

She is currently represented by NEXT modeling agency. Rumi has designed two pieces for RVCA called RumiNeelyXRVCA and has also modeled for the company's Fall 2009 collection. [6][7][8]

Rumi's ex boyfriend,[9] Colin Sokol, acted as the frequent photographer for Fashiontoast. [10] He uses a Canon Xti and Canon 5D Mark I for the photography on Fashiontoast. [11]

Rumi says that her style is influenced by California's, beachy, casual style. [12] Her style influencers are models Erin Wasson and Daria Werbowy. [13]

Through the success of her blog, Rumi Neely was seated front row at Emanuel Ungaro's show in March 2009. The designer custom fit a dress for her to wear to the event. [14]

She is half Japanese.

In April 2011, Rumi and Colin collaborated with Ralph Lauren to shoot a commercial for Ralph Lauren Big Pony Fragrance Collection.


Rumi Neely has modelled for online retailer, Revolve's Spring 2009 collection. [15]



  1. Wikipedia
  2. Maxim
  3. Citizen Couture
  4. Tais toi souis beau
  5. Michelles Helle
  6. Fashiontoast
  7. Money CNN
  8. Teen Vogue
  9. NY Mag
  10. Twitter
  11. Yahoo
  12. Teen Vogue
  13. Teen Vogue
  14. Examiner
  15. Courtorture
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