|Founder(s)||Afton Chen, Ruth Marbun, Louis Koh|
Reckless Ericka consists of a team of 3 – Afton Chen, Ruth Marbun and Louis Koh. The label encompasses the whole spirit of the co-founders as risk-taking, fun loving and adventurous. Unconventional and off-beat as it sounds, it is in line with the brand’s personality.
The main concept of Reckless Ericka is ‘Euro-centric’. The focus is on balancing classic tailoring with edgy use of silhouette and colours, and constructing avant-garde silhouettes with classic details. This infuses edginess and quirkiness into our brand, giving its very own refreshing identity.
Reckless Ericka debut with a fashion show at Audi Singapore Fashion Festival 2009, BLUEPRINT featuring Blackmarket. The event was held alongside fashion bigwigs Vivienne Westwood, Christian Lacroix and Gareth Pugh.
In June 2010, Reckless Ericka opened their flagship boutique, THE RECKLESS SHOP, at [[wikipedia:Stamford House,Singapore|Stamford House].
ODDS by Reckless Ericka
Launched in June 2010, ODDS by Reckless Ericka is an affordable street-chic womenswear diffusion line, featuring cardigans, multi-wearable tops and dresses.
In April 2009, Reckless Ericka collaborated with Fashion Show Producer, Daniel Boey, for Thomas Pink's Project Peace. "Project PEACE" is a campaign to raise funds to help those affected by the crisis at Gaza. It is a collaborative effort enlisting the help of local designers and creative personalities to interpret their message of peace using a white Thomas Pink shirt as their canvas.
In May 2009, Reckless Ericka collaborated with Go Red For Women (Singapore Heart Foundation) presented by MasterCard, in conjunction with the Audi Fashion Festival 2009, auctioning of little red dress for a cause. All proceeds from the auction benefit the Singapore Heart Foundation’s Go Red For Women campaign.
In December 2009, Reckless Ericka collaborated with Go Red For Women (Singapore Heart Foundation) in collaboration with Isetan Singapore - Have a Heart this Christmas. The 2 children outfits were auctioned and all proceeds will benefit the Singapore Heart Foundation.
In April 2010, Reckless Ericka had a collaboration with Heineken, for the launch of Heineken's Aluminum Bottle. The outfits designed by Reckless Ericka was on display at various hip, clubbing locations like Zouk, Stereolounge, Timbre @ Old School, Overeasy and Wave House (Sentosa).
Reckless Ericka has dressed local and foreign artistes like: Daniel Boey, Bryan Wong, Rebecca Tan, Brian Gamboa, Nadya Hutagalung, Adam Lambert, David Archuleta, Michela Maggioni, Sara Nuru, Nicole Linkletter