Justin Thornton and Thea Bregazzi's Preen debuted at the London Fashion Week scheduled show during the Spring 2001 season, and since then the duo has continued to wow the fashion world with their modern Victoriana look.
Launching their label in 1996, it took them only a year to establish a stand alone shop at Nottinghill.
Two years later (1998) Preen went whole sale, and before the turn of the millennium (1999), they opened two shops in Tokyo.
Hip and edgy, Preen's target market is from late teens to early 30s.
Their design influence spans not only decades but centuries - from early Briton, to Victorian to punk trash.
A proponent of deconstruction and reconstruction of garments, the duo would rather call it "recycling," an idea that goes back when Justin Thornton was a graduate student working for Helen Storey.
The duo is known for their use of antique fabric - battered leather, lace, tulle, glazed cotton, mixed with vintage trims - old jewellery, buttons, etc.
The luxurious antique fabric and accessories are transformed into urbanwear.