Prada

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Prada S.p.A.
Founded 1913
Founder(s) Mario Prada
Headquarters Milan, Italy
Website http://www.prada.com/

About

Prada S.p.A is an Italian fashion house that manufactures, markets, and retails luxury designer goods. The company was founded in 1913 and is headquartered in Milan, Italy.

History

Sasha pivovarova prada eyewear campaign.jpg

The company was founded in 1913 by Mario Prada and his brother Martino. Initially called Fratelli Prada (English: Prada Brothers), the company started off as a leather luggage business, selling leather goods and imported English steamer trunks and handbags [1].

Mario's daughter, Luisa Prada, inherited the Prada business and ran it for almost twenty years.

In 1978, Mario’s granddaughter Miuccia Prada inherited the company from her mother. At this time the company was still a leather goods business, but under Miuccia’s helm, the company eventually expanded into couture. Prada’s first prêt-à-porter, or "ready-to-wear" collection was designed by Miuccia Prada in the autumn/winter season of 1989 [2] .

As well as expanding into couture, Miuccia revamped the label by introducing innovative fabrics. She pioneered the lightweight backpack in parachute nylon. The Prada backpack eventually became the company’s first big commercial success [3] .

In 1992 the company presented the Miu Miu line, which is a lower-priced line aimed at a younger audience.

References

  1. Prada S.p.A: Private Company Information
  2. Prada | Italy
  3. The History of Prada and the Prada Handbag
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