|Origin||New York/San Diego, USA|
PR Couture is a respected online resource for successful, emerging and aspiring fashion publicists, designers, students, and educators to share tips, tricks, challenges, and commentary about the ever-evolving role of public relations, marketing and social media in the fashion industry. Launched in December 2006, PR Couture quickly evolved into an industry must-read featuring real-life examples of the power of smart, strategic PR. Engaging interviews with successful fashion PR practitioners, fashion PR agency news, and insider tips from fashion editors and industry pioneers provides relevant, inspiring and authentic content. In 2009, PR Couture was named one The Top 50 Niche Blogs by Evan Carmichael.
The only site of it's kind, PR Couture is known for its strategic guidance, strong voice and commitment to supporting the fashion PR community. Popular posts include an interview with Marie Claire about their Twitter strategy and a recurring feature called Show Me The Pretty that allows indie designers to ask five pr-related questions of the PR Couture advisory board - a revolving group of successful PR practitioners.
PR Couture was founded by Fashion PR thought leader Crosby Noricks. Through PR Couture, Crosby has been interviewed and profiled as a fashion marketing expert in several industry trade publications, fashion and PR blogs. Crosby's master’s thesis, “From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry” was the first academic study of its kind. Highlights from this work were presented at the 2009 Popular Culture Association Conference in New Orleans in April, 2009.