|Material Girl 2010|
Madonna is releasing a collection, "Material Girl" that will be stocked in over 200 Macy's stores on August 3rd 2010.  Madonna's daughter Lourdes Leon collaborated with her mother on the collection.
Lourdes has started a blog in conjunction with the collection's launch, Material World.  The line is an extension of Lourde's taste, according to Madonna.  The collection will include apparel, footwear, jewelry, handbags and hair accessories. 
Material Girl is the first project from MG Icon, which is joint partnership between Madonna, her manager Guy Oseart and Iconix Brand Group. Madonna and her manager have been paid $20 million by Iconix, plus any potential earn outs for their 50 percent interest in MG Icon.