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The Story of Maiocchi:

Once upon a time... well, actually in 2001, the search for the perfect dress turned into a labour of love for Deanne Mayocchi. Frustrated that she couldn't find what she was looking for Deanne put her design expertise into action, got all creative and soon after, Maiocchi the label was born. The end result was a range of timeless garments that are instantly recognisable.Women from all over the Land of Oz were suddenly aflutter for the flattering styles of Maiocchi's frocks and word spread quickly about their charming prints and quirky little details. Amidst all the excitement, Maiocchi opened their first boutique in Brisbane's Fortitude Valley much to the delight of local admirers.With a hardworking and dedicated team, together with a loyal following of ladies from all over the land, the company has continued to grow and grow. There are now three Maiocchi boutiques in Brisbane, over 60 wholesale customers throughout the country and of course this website from where we ship out beautiful dresses to wonderful women all over the world.


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