|Founder(s)||Alex Box, David Vanian, Anja Huwe|
|Headquarters||London, United Kingdom|
Illamasqua is the product of a heady mix of influences. Its roots stem from the dark and illicit 1920s club scene and combines a rich heritage in the manufacture of make-up for film and theatre. It also takes inspiration from members of the ‘alternative scenes’ for whom self-expression is paramount. Alternative cultures have always dared to be dramatic. They have an emotional attachment to making up. It’s an expression of their darker side, a release for their alter ego.
Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncracies. A confident statement of self-ownership.
Self-expression through make-up is an idea that is spreading outside alternative cultures. Illamasqua’s mission is to provide high-performance, professional make-up to anyone who wants to self-express and accentuate their look beyond the norm.
Developed by leading chemists, manufacturers of stage and screen make-up and make-up artists, Illamasqua brings truly professional make-up to the high street for the first time.
Designed to be colour-intense, colour-true and long lasting, Illamasqua offers an unprecedented range – giving you a huge palette with which to express yourself, whoever you are and whatever look you want to achieve.
Illamasqua will bring its rich heritage to life by providing consultations rather than ‘make overs’. Illamasqua’s make-up artists spend time getting to know individuals, helping them explore their alter ego and create the look they want to achieve. This is self-expression at its most creative, allowing women and men who dare to be different to create a look that can be achieved confidently at home and flaunted at night.