Forever 21

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About

Forever 21 is an American chain of clothing retailers throughout the United States, Canada, Singapore, Indonesia, Malaysia, United Arab Emirates, Jordan, Oman, Kuwait, Saudi Arabia, Bahrain, Thailand, China, South Korea, Japan, Puerto Rico and soon in the Republic of Ireland offering fashion and accessories for young women and men. Forever 21 typically serves the same audience and competes with Urban Outfitters, Wet Seal, H&M, and Charlotte Russe.

Collections

2010

Lines

Forever 21: main and original store carrying women's clothing, accessories, swimwear, lingerie, and shoes.

XXI Forever: flagship high square footage store carrying merchandise from all store formats.

Heritage1981: offshoot format store carrying vintage inspired clothing, accessories, and et-cetera.

Gadzooks21: women merchandise in smaller stores from the Gadzooks, Inc. aquistion.

Reference: women merchandise in different store format from Reference Clothing Company acquisition.

For Love21: Accessory store.

Twelve by Twelve: Upscale Los Angeles couture inspired clothing.

Faith21: women's clothing in extended sizes

Love21: contemporary line for women

Forever 21 Twist: An exclusive limited edition collection, launching a new theme every 4-6 weeks. Collections so far include Cirque 21, Twist of Punk, Ballet- Tutu Cute, Disco 21, Tres Paris, Rocker Babes, Twisted Wonderland, and All Dolled Up.

HTG81: kid format equivalent to the Heritage1981 adult line.

21Men: Formerly named Heritage1981 Mens, is the mens portion with vintaged inspired clothing, accessories, and et-cetera

XXI Forever is the name for the newest flagship stores throughout the country. Latest stores openings are XXI Forever, Forever21 still has openings of the original store, but as a big box, including the 21Men line. Not only XXI stores carry the 21Men clothing line, but also the new store openings of Forever21 do as well.


References

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