|Founder(s)||Fleur Wood (Designer)|
Fleur Wood is a distinct name for a distinct designer. Fleur Wood's self expression is evident through the intimate and delicate pieces she creates. Since starting Fleur Wood in 1999, the designer has developed a signature style that encapsulates her love for vintage detailing juxtaposed with a modern edge.
Commencing her career in the fashion industry as a visual merchandiser, Fleur Wood took a two-year sabbatical at the age of 23, to live in the Himalayas and design ranges for the culture-preservation project of the Tibetan Exile Government.
Inspired and refreshed, the designer returned to Sydney and started her own business importing unique fabrics and accessories from India. Two successful years later, she broadened her horizons by initiating her self-titled label, Fleur Wood. The label encompasses not only fashion but intimates and home wares as well. The success of the Fleur Wood label quickly grew, with the designer opening her flagship store in 2003 on Sydney's Oxford St, Paddington. Filled with an abundance of homewares, furnishings, trinkets, gorgeous gifts and beauty products the boutique has become a mecca for all that is luxurious and feminine. Currently Fleur's international stockist list covers off a veritable who's who in hip stores; Sienna, The Kids Are Alright, Sidewalks, Lisa Kline and Space Mercer in the US and Austique, The Cross and Paul & Joe in London.
An international celebrity buzz has also been brewing, with actresses Cameron Diaz and Rosario Dawson picking up Fleur's lace trimmed camis in the US. Fleur Wood's easy aesthetic seems to sit well with the golden girls from LA; Mischa Barton and Kate Hudson have both snapped up her vintage inspired dresses and slips during recent trips to Sydney.
The Fleur Wood label currently holds 150 stockists worldwide and she has since opened stores across Sydney in The Strand Arcade and Chatswood Chase and in 2009 opened a store in Chadstone, Melbourne. Fleur continues to donate a percentage of her profits to charities across India, paying homage to her love for its culture and history.