Davina

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Davina
Davina Reichman.jpg
Occupation Fashion Entrepreneur. Founder and Managing Director of Being Born Again Couture & iClothing and fashion designer for "D&Em by Davina".
Website www.linkedin.com/in/davinareichman

About

Davina is an Australian Fashion Entrepreneur[1] whose fashion/marketing portfolio has international coverage[2].

Davina at one of her fashion shows in the Waldorf Astoria, New York City

Davina is the founder and Managing Director of 2 companies: the annual Being Born Again Couture fashion show[3] where fashion designers and artists collaborate to from haute couture garments, iclothing[4] which is iPad compatible clothing and is a fashion designer for her own label "D&Em by Davina" which is sold in New York City (photographed on right above)[5].

Davina is currently the PR & Events Director of Couture Fashion Week in New York City and produces fashion shows for famous and emerging fashion designers[6].

Fashion Entrepreneurship

Being Born Again Couture is a show where renowned and emerging fashion designers create a haute couture garment each including Max Azria, Anna Sui, Donna Karan, Michael Kors, Akria Isogawa, Marnie Skillings and Nicola Finetti and artists from MoMA, P.S.1 and top Australian galleries[7][8][9][10].

Davina inspired and influenced fashion designers. Nicola Finetti and Michael Lo Sordo used the 2010 show as a platform to launch their respective new collections at Austrian Fashion Week. Lo Sordo reproduced Horder's artworks for his entire collection in 2010 and Finetti reproduced Peppin's artworks on his attire for his 2010, 2011 and 2012 collection.[11][12][13]. Azria and Karan were inspired, creating their fall collections with the prints from the very same artists that were in the 2011 show.

Davina directs and produces fashion designer's shows in New York City to raise the profile of talented up-and-comings to “highlight their design capabilities to the New York fashion industry”[14]. She directed and organised photographers, buyers, magazines and media, and an audience of over 700 fashionistas to come to these shows [15].

iclothing[16] is iPad compatible clothing, featuring "kangaroo" pouches to store the iPad in on the go[17], reported as the “world’s first iPad compatible clothes”.[Lunn, Jacqueline, 3 June 2010, "Style: Talking Shop", Sydney Morning Herald, Sydney, Style section, pg 2] Davina was interviewed on Mornings with Kerri-Anne outside the apple store for the iPad launch[18].

Davina was interviewed by Fashion ONE TV & NDTV during Australian Fashion Week. During Couture Fashion Week in New York City, Davina was interviewed by Marissa Barkey, Fashion Commentator, ABC News and NYC Revenge Fashion Magazine.

High-fashion and experimental, Davina's sense of personal style can only be described as eclectic. You can expect to be kept guessing, if picking her as a fashion inspiration - who knows what she will be wearing tomorrow?

Education

Davina was awarded her MBA (Master of Business Administration) at the University of Technology, Sydney [19], and and graduated with honours in Bachelor of Computer Science from The University of Sydney [20].

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