Chandon Lucién

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Chandon Lucién is a premium men’s accessories brand committed to sophisticated designs and attainable luxury. The brand is the definitive choice for the tastemaker and well traveled gentleman; he lives by the credo “I am here for a great time, not a long time.” For him, nothing is better than waking up at noon in Capri while anticipating brunch in Geneva.

Focused on the distinguished shopper who wants the best accessories money can buy, the debut Spring/Summer 2011 collection includes weekend bags, small leather goods, jewelry and underlay scarves. Constructed with a high degree of craftsmanship, each piece will complement his sense of style in both his professional and everyday life.

By offering limited edition accessories, Chandon Lucién will provide its customers with a sense of individuality and exclusivity. This strategy will play an intricate role in differentiating itself from other luxury brands as well as developing its own brand recognition.

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