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CHARLES & KEITH is a fast fashion brand specializing in ladies footwear & accessories. Since its launch in 1996 by brothers Charles & Keith Wong,

CHARLES & KEITH has become a major player in the fashion industry with wide international presence that spans countries from all around the globe.

Dedicated to the trendy and fashion-savvy shopper, CHARLES & KEITH develops distinctive lines of fashion forward designs that are frequently updated according to the hottest seasonal trends; effectively catering to market sentiments in fast velocity. CHARLES & KEITH transforms the latest styles and seasonal runway trends into wearable fashion, producing over 750 footwear designs and 300 bags and accessories designs annually. Each seasonal launch comprises of an extensive range of designs for both footwear & accessories to complement every individual's fashion styles and preferences.

CHARLES & KEITH is under the CHARLES & KEITH Group, which also owns the brands CHARLES & KEITH Signature Label & Pedro[1].


The birth of the brand begin in 1996 when brothers Charles and Keith Wong opened the first CHARLES & KEITH concept store in Amara Shopping Centre, Singapore.

By 1998, CHARLES & KEITH had expanded into the international market with a first store opening in Indonesia, and by 2004, expanded out of Asia into the Middle East with its first store opening in Dubai. Since then, it continued to steadily expand into new markets across Asia, Middle East, Africa & Europe [2] over the next 10 years, bringing to these countries the latest fashion styles and trends with their label.

Some of the latest developments for CHARLES & KEITH would be the brand’s entrance into one of the world’s biggest markets, China, in 2010, and most recently in 2013, the entrance into the Japanese market with a flagship in one of the world’s fashion capitals, Harajuku, Tokyo. CHARLES & KEITH extended their presence in Yokohama and Osaka shortly after, and also opened their first store in Macau – a key tourist destination that is highly reputed as a shopping paradise.


In the continued effort to make the brand more relevant to the contemporary market, CHARLES & KEITH SIGNATURE LABEL has been re-launched as the CHARLES & KEITH COLLECTION from Spring 2015.

With changes made the logo to reflect the modernity of the line, the newly revamped CHARLES & KEITH COLLECTION will showcase the brand’s more luxurious product line fusing high glamour and style.


The CHARLES & KEITH online store ships to over 70 destinations worldwide, mostly in countries without CHARLES & KEITH retail presence. The simple website allows shoppers to filter a search by sizes, colours, materials, prices, etc. Shoppers can view products in precise details from different angles and zooming feature to get an exceptional close-up look at the details of each item.





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