Burberry

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About

Burberry Group plc(LSE: BRBY) is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. The Chief Creative Officer is Christopher Bailey. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.


History

The story of the brand started in 1856 when Thomas Burberry opened his first clothing store in Basingstoke (England). Burberrys invention of 'gabardine', a fabric that was waterproofed before it was weaved made the store very popular. Burberry started to equip the royal family as well as the British military with its outerwear. Another famous fan was Norwegian explorer Roald Amundsen, who chose Burberry clothing for his expedition to the South Pole. By 1900 the store had become so popular that Burberry decided to expand to London. In 1955 Burberry was acquired by Great Universal Stores (GUS). GUS continually updated Burberry's image and pushed international expansion. In 1997 GUS was advised to sell Burberry because its worth would only decline in the future. A new CEO turned around this projection. Instead of being held back by the heritage tag of Burberry, they started to exploit it and put the brand alongside of heritage brands like Prada and Louis Vuitton.


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