Antipodium has struck a chord with style obsessives the world over. Found in heavyweight department stores Harvey Nichols, Liberty, Lane Crawford and David Jones, the tongue–in-chic collections have also found their way into the wardrobes of fashion editors, stylists and a vast network of upbeat creatives.
Creative director Geoffrey J. Finch uses capricious steals from pop culture and his rural Queensland childhood; his style-heavy Shoreditch neighbourhood also provides inspiration.
Established in 2006, the label began as a happy accident: an eponymous one-off collection for London's Antipodium boutique. Finch and company founder Ashe Peacock decided to create a capsule range for the store. Its popularity was instantaneous – catching the eye of British Vogue and a Liberty buyer. Their complete debut collection launched to overwhelming acclaim at London Fashion Week in September that year.
Antipodium dresses women who are fiercely individual, confident and unapologetically seductive: no wonder high profile fans include Alexa Chung, Maggie Gyllenhaal, and Valentine Fillol-Cordier, and musicians Beth Ditto, Sia, La Roux, Little Boots, thecocknbullkid and Ladyhawke. Finch's infamous 'No Romance' parties, co-curated with Modular Records' Stevie King and staged in London and Australia are a chance for him to celebrate with Antipodium's loyal, hedonistic fanbase.