Alex Perry is Australia’s most glamorous designer, by virtue of his magnificent gowns and sensational red carpet eveningwear. Perry understands how to make a woman look and feel glamorous, and he has been doing exactly that for nearly fourteen years.
After graduating from the prestigious East Sydney Fashion Design Studio in 1984, Alex worked as a model agent representing some of Australia’s most beautiful women for some of the world’s most prestigious agencies. Following this first foray into the fashion industry, in 1992 Alex decided he wanted to create Haute Couture gowns and opened his first atelier in Kensington, Sydney. Alex’s first editorial fashion shoot was with Vogue featuring the explosive gowns, jewelled corsets and sexy sheaths that were to become his trademark signature.
Perry relocated his salon in 1994 to the exclusive Sydney enclave of Double Bay where his wonderful sense of occasion was paramount in cultivating an impressive clientele to include high profile celebrities, social identities and personalities. Favourite Perry Girls include, Elle Macpherson, Linda Evangelista, Eva Longoria, Claudia Schiffer, Sarah O’Hare, Megan Gale,Jackie O, Catroina Rowntree, Sonya Kruger, Tara Moss, Bec Hewitt and Kate Ritchie.
Alex Perry was invited to show at the inaugural Mercedes Australian Fashion Week held in May 1995. Over the past eleven years the Alex Perry fashion shows evolved into what has been described as “the most glamorous show of the week”. Perry’s runway shows have featured supermodels such as Linda Evangelista, Megan Gale, Kate Fisher, Alyssa Sutherland, Nicole Trunfio and most recently Lily Cole.
After being established as Australia’s premier Couturier, Alex Perry launched his first “ready to wear” collection in 1998. Currently available nationally at David Jones, the collection of special occasion pieces has been designed with dinner, cocktails, the races and red carpet moments in mind. Familiar Alex Perry Couture signatures of boned corsetry, hand ruching and sexy, feminine silhouettes are all-important elements of the ready-to-wear collection. The difference is the price, making the Alex Perry experience accessible to a wider audience.
The ready-to-wear collection is also available at selected boutiques internationally including United States, United Arab Emirates, Kuwait, Indonesia and Hong Kong.
In May 2002, the maestro launched his glittering Sydney salon at The Strand. This building is an iconic Sydney landmark – opulent, glamorous and exclusive – the perfect showcase for Alex Perry Haute Couture.
In an unprecedented event, the August 2004 issue of Vogue Australia was the only issue to ever feature an all Australian cast of cover-model Nicole Trunfio, wearing an Alex Perry gown, photographed in Australia by an all Australian team of stylists. "Alex Perry knows how to flatter and accentuate a woman’s body; he understands quality and fit. And he knows how to deliver a drop-dead-gorgeous red carpet dress," Vogue Australia's Kirstie said in her July 2004 editor’s letter.
Alex Perry's debut accessories collection will be launched in August for Summer 2006/2007. A third store at The Strand is being readied to house the collection that includes glamorous evening and bridal stilettos in iced satins adorned with jewelled brooches or fine bows. Evening clutches embellished with pearls and crystals, and a selection of faux bijoux glittering earrings.
After fourteen years of successfully making women look glamorous in Australia, the Alex Perry brand has become synonymous with luxury, glamour and quality.