Akris

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About

Akris is a Swiss owned label created in 1922 by Alice Kriemler Schoch, when she first began sewing polka dot aprons.[1]

It has been denoted by The Financial Times as "the most successful label you've never heard of".[2] The fashion label although not readily loved by the fashion community, is the top selling women's label in US department stores, often outselling Armani.[3]

The label is targeted towards female executives who favor tailored suits and understated yet luxurious[4] separates. Collections often feature a mix of wool, leather and cashmere shifts, pantsuits and separates.[5]

Akris has many well known clients like, Condoleezza Rice, Diane Sawyer, Princess Caroline of Monaco, Susan Sarandon, Nicole Kidman,Cameron Diaz[6] Brooke Shields[7] and Angelina Jolie.

When Condoleezza Rice made her first official visit to Europe as head of state, she wore Akris. Later when she greeted former British prime minister Tony Blair she wore a cognac and black checked suit.[8][9]

The brand is now run by Alice Kriemler Schoch's grandsons. Albert Kriemler is the head designer. At age 19 he joined the company after his father's righ hand man passed away. He had originally planned to intern at the Givenchy atelier in Paris and attend fashion school. He gained creative control of the brand in 1980, at age of 20.[10] He knew from a young age that he wanted to work in fashion, after traveling to New York and visiting the Bergdorf Goodman store he desired for his designs to appear in their windows.[11]

For his Fall 2011 collection, Albert referenced his love of architecture by incorporating a digital print of The Wedding Tower from Darmstadt, Germany on one of his suits.[12][13]

Collections

References

  1. NY magazine
  2. Squa.re
  3. WSJ
  4. Washington Post
  5. Citified
  6. Celebitchy
  7. Jrp Ringier
  8. Washington Post
  9. The Budget Fashionista
  10. Washington Post
  11. The Free Library
  12. WSJ
  13. Vogue
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