Aje is the creative collaboration between Eddi and Aje. It was spawned not only as a playground of expression for Eddi's styling passion, Aje's fine arts flair and sister Bree's financial wizardry, but more-so, as a product to rival the international designer fashion market in both quality and affordability.
The result: a label which strikes a perfect balance between innovation and wearability while still maintaining the elements it is devoted to: quality of fabric and design. It strives to blur the lines between fashion, lifestyle and age making pieces that appeal to everyone, from young girls to chic mothers. Each piece is fresh, luxurious, well-designed, wearable and affordable.