Agent Provocateur

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Agent Provocateur
Founded 1994
Founder(s) Serena Rees and Joseph Corre
Headquarters London, UK
Website http://www.agentprovocateur.com

About

Serena Rees and Joseph Corre, who is the son of fashion designer, Vivienne Westwood, opened their first lingerie boutique in London's Soho in 1994.

Agent Provocateur offers high class designer lingerie that is beautiful, experimental and erotic. Since 2000, they have collaborated with high street department store Marks and Spencer to produce and exclusive range called Salon Rose. [1] The brand has proved to be a phenomenal success and is credited with making sexy underwear more acceptable to a wider British public.

References

  1. The Thames and Hudson Dictionary of Fashion and Fashion Designers, p.11
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